Develop Your Own Super Niche ™

freedigitalphotos_group in circleJayme Broudy worked for years as a general management consultant who worked with a variety of business owners across many industries. Her challenge was that she struggled to find clients because she lacked a clear, focused target market to guide her marketing efforts.

In 2006, Jayme wanted to reach better, more qualified prospects. After realizing that building contractors–from plumbers to electricians to roofers–were traditionally her best clients, she developed a Super Niche marketing strategy targeting the building contracting industries.

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