by Steven Yoder | Blog, Features
Jayme Broudy worked for years as a general management consultant who worked with a variety of business owners across many industries. Her challenge was that she struggled to find clients because she lacked a clear, focused target market to guide her marketing efforts....
by Steven Yoder | Blog, Features
In the good old days, businesses could plan their marketing campaigns based on a fairly consistent economy and consumers’ willingness to spend. For decades, companies could conduct initial marketing planning and research, followed by money, time and resources and good...
by Steven Yoder | Blog, Features
Mike Hannigan is co-founder and president of Give Something Back, a commercial office supply company with a business model that makes charitable giving central to its core mission. The company provides green office products at superstore prices to customers all over...
by Steven Yoder | Tips From The Guru
(The following has been adapted from the Get Slightly Famous Podcast Series) Paul Gillin is a writer, speaker and online marketing consultant specializing in social media and the application of personal publishing to brand awareness and business marketing. Paul is a...
by Steven Yoder | Features
“The point is, ladies and gentleman, that greed — for lack of a better word — is good. Greed is right. Greed works. Greed clarifies, cuts through, and captures the essence of the evolutionary spirit. Greed, in all of its forms — greed for life,...
