by Steven Yoder | Blog, Features
Bruce Clay is widely regarded as a pioneer and elder statesman in the global Internet marketing industry. Bruce founded search engine optimization firm Bruce Clay, Inc in 1996, which consults to international companies, and is the author of Search Engine Optimization...
by Steven Yoder | Blog, Features
For years, I’ve found it amusing to see a handful of all-over-the-map restaurants selling everything from pizza, donuts, espresso and chop suey…all offered on cluttered signs as part of the same menu! Although I find it funny, even absurd, someone within...
by Steven Yoder | Blog, Features
If you’ve been following trends in exercise and fitness over the past few years, you’ve probably heard the phrase “core strength.” In anatomy, the core refers to the body or trunk (minus the legs and arms). Core strength supports the spine, improves...
by Steven Yoder | Blog, Features
Jayme Broudy worked for years as a general management consultant who worked with a variety of business owners across many industries. Her challenge was that she struggled to find clients because she lacked a clear, focused target market to guide her marketing efforts....
by Steven Yoder | Blog, Features
In the good old days, businesses could plan their marketing campaigns based on a fairly consistent economy and consumers’ willingness to spend. For decades, companies could conduct initial marketing planning and research, followed by money, time and resources and good...
by Steven Yoder | Blog, Features
Mike Hannigan is co-founder and president of Give Something Back, a commercial office supply company with a business model that makes charitable giving central to its core mission. The company provides green office products at superstore prices to customers all over...