Get The Word Out Communications

Developing a Web-based Strategy for Success

admin — Sun, 15 Apr 2012 23:07:33 +0000

Smiling Albino, a travel company specializing in Southeast Asian adventure trips, serves upscale couples and families in the United States, Canada and the UK. The company enjoyed a steady stream of Web inquiries, but in 2009 noticed a dip in its overall website visits. Upon investigation, it was determined that the Internet had shifted dramatically

Bruce Clay on How Small Business Can Benefit from an Online Presence

admin — Fri, 23 Mar 2012 11:46:03 +0000

Bruce Clay is widely regarded as a pioneer and elder statesman in the global Internet marketing industry. Bruce founded search engine optimization firm Bruce Clay, Inc in 1996, which consults to international companies, and is the author of Search Engine Optimization All-in-One Reference for Dummies. In this interview, excerpted from the Get Slightly Famous Podcast Series,

Money Talks: Market Your Business with Speaking Engagements

admin — Tue, 06 Mar 2012 07:59:01 +0000

When I launched my marketing consulting practice in 1999, I started mostly from scratch. Up to that point I’d successfully landed clients via direct mail, cold calling and networking, but I was eager to embrace thought leadership marketing in place of expensive direct mail campaigns and meeting prospects via random networking at business events. I