In 1999, I wrote an article for Guru.com, a popular website for solo professionals, about how to publish articles as a marketing strategy. Almost immediately after it appeared, I landed a new client, was invited to submit two proposals, and added dozens of names to my mailing list. The article was later reprinted as a newsletter and included in a marketing kit. The article stayed on Guru.com for several years, and the benefits continued to roll in. The most powerful testament to the effectiveness of syndicating my articles online came when a reader who later became a client requested a proposal from my company, even though her company had almost finalized a decision to hire a competitor.