Syndicating Articles Online

In 1999, I wrote an article for, a popular website for solo professionals, about how to publish articles as a marketing strategy. Almost immediately after it appeared, I landed a new client, was invited to submit two proposals, and added dozens of names to my mailing list. The article was later reprinted as a newsletter and included in a marketing kit. The article stayed on for several years, and the benefits continued to roll in. The most powerful testament to the effectiveness of syndicating my articles online came when a reader who later became a client requested a proposal from my company, even though her company had almost finalized a decision to hire a competitor.

Read moreSyndicating Articles Online