by Steven Yoder | Blog, Features
For years, I’ve found it amusing to see a handful of all-over-the-map restaurants selling everything from pizza, donuts, espresso and chop suey…all offered on cluttered signs as part of the same menu! Although I find it funny, even absurd, someone within...
by Steven Yoder | Blog, Features
If you’ve been following trends in exercise and fitness over the past few years, you’ve probably heard the phrase “core strength.” In anatomy, the core refers to the body or trunk (minus the legs and arms). Core strength supports the spine, improves...
by Steven Yoder | Real World Success Stories
Richard Steckel, author of Making Money While Making a Difference, believes that strategic philanthropy strengthens a company’s brand image by connecting with consumers’ personal value systems. Steckel calls this “the halo effect.” “Consumers have a wealth of new...