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Get Slightly Famous WebZine—Want to Attract More Business With Less Effort? Get "Slightly" Famous!™

Your Marketing Core

Steven Van Yoder's picture

If you’ve been following trends in exercise and fitness over the past few years, you've probably heard the phrase "core strength." In anatomy, the core refers to the body or trunk (minus the legs and arms). Core strength supports the spine, improves body control and balance, and increases power and improves athletic performance.

Core strength develops your center of power. Though it’s the most important element of a stable body, assuring the transfer of energy during normal fitness and exercise, many people pay little attention to core strength because there's nothing flashy about it.

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Tips From the Guru

I’m On LinkedIn, Now What?

Jason Alba is the author of I’m On LinkedIn, Now What???, a popular primer on how to get the most out of LinkedIn, the powerful online networking site with over 32 million members that can help you cultivate business connections and opportunities.

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Real World Success Stories

Heather Carlucci Rodriguez Shares Her Success with Others

Heather Carlucci Rodriguez is founder/owner of New York-based Lassi, a take-out restaurant featuring Northern Indian home cooking.

As a former renowned pastry chef, Rodriguez is an unlikely Indian restaurant owner. But her love of Indian cooking, along with her reputation for creating unique, intricately spiced dishes that taste unlike any other Indian restaurant in town, helped her get named Best Take-Out in New York City in March 2006 by New York Magazine.