Becoming a resource within your target market starts with sharing your knowledge. Publishing articles and giving talks are powerful techniques to establish your expertise. Writing and speaking pre-sells others of your abilities and exposes you to thousands of prospects. And reprints of published articles make excellent, low cost sales literature, easily replacing expensive brochures, mailers, and newsletters. The more you become known as a source of expert information, the more potential customers trust you. You become part of their world, a center of influence, and because people like to do business with people they know, or know of, you will be their first choice.