William Arruda is an author and sought-after speaker on the topics of personal branding, career advancement, and employee motivation. William’s book, Career Distinction (with coauthor Kirsten Dixson), is a careers bestseller and has been instrumental in helping Arruda gain national recognition as a celebrity in his field. Drawing from 20 years of corporate branding experience, he founded Reach, a personal branding firm that provides presentations and workshops focused on the human side of branding. William has appeared on BBC TV, the Discovery Channel, Fox News Live and Radio America and has been featured in Forbes, Time Magazine, the Wall Street Journal and Entrepreneur.
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