Develop Your Own Super Niche ™

Jayme Broudy worked for years as a general management consultant who worked with a variety of business owners across many industries. Her challenge was that she struggled to find clients because she lacked a clear, focused target market to guide her marketing efforts.

In 2006, Jayme wanted to reach better, more qualified prospects. After realizing that building contractors-from plumbers, to electricians to roofers-were traditionally her best clients, she developed a Super Niche marketing strategy targeting the building contracting industries.

Read More…

Share

Super Niche™: Philippa Kennealy of The Entrepreneurial MD


Philippa Kennealy is founder and president of The Entrepreneurial MD, an online coaching company.As a certified business coach and Physician Development Coach, Kennealy works with physicians striving to become entrepreneurs and build their own successful businesses or thriving practices.

 

Describe your business in a nutshell?

I was a physician until 1996. I left my practice a number of years ago, realizing that coaching was my real passion. In my early days, I had a couple of physician clients. And I realized early on that I really enjoyed working with them and could achieve great results. When I entered coaching, I was a generalist, idealistically assuming “I can coach anybody.” I quickly learned that it was a struggle to avoid focusing on a target market. After considering other potential market niches, I decided to focus my company toward helping doctors become entrepreneurs, grow their existing practices, build a specialty practice, add new product lines or start entirely new companies.

 

Read More…

Share
Copyright © Steven Van Yoder & Get The Word Out Communications
Get Slightly Famous™ is a trademark of Steven Van Yoder