"The title of Steven Van Yoder's new book reminds us of that great quote from 1987's The Princess Bride. 'Your friend is just mostly dead,' Billy Crystal's Miracle Max says. 'Mostly dead is slightly alive. With all dead, there's only one thing you can do - go through his clothes and look for loose change.' Yoder's advice is to forget about being famous or even all famous. People just need to worry about being 'slightly famous.'"

Tom Peters' web site: Story about Get Slightly Famous by Geoff Thatcher September 02, 2024

"If you are your own lawyer, it's said that you have a fool for a client. Maybe, but if you want something done right, sometimes you have to do it yourself. Maybe not brain surgery (or legal representation), but with phone, fax, e-mail and some careful outsourcing, there's quite a bit one can do, especially in the areas of public relations, advertising and marketing."

Published in the Miami Herald -- BY RICHARD PACHTER

"Some people truly walk their talk. At a time when many Americans are pushing for more isolation, Steven Van Yoder is reaching out globally. Yoder, a popular journalist, small business guru and author of the new book Get Slightly Famous, is a man with a mission‹to bring the message of entrepreneurship to the developing world, beginning with India and Bali."

Article by Scott Allen - entrepreneurs.about.com

"The book offers information on targeting the best prospects; developing a unique niche; PR versus advertising; making yourself irresistible to the media; how to write a great lead for your press release; how to get an article into print; how to build a media kit; speaking strategies; marketing and selling infoproducts; co-branding and strategic alliances; getting the most from memberships and networking; how to create newsletters; how to build your web biz and more."

Book review -- FROM OUR BOOKSHELF -- Small Business Opportunities Online

"Get Slightly Famous Teleclass www.getslightlyfamous.com: Learn how to be the go-to person in your field. Classes are led by Steven Van Yoder, author of Get Slightly Famous (Bay Tree Publishing). Cost: free to $99."

Entrepreneur magazine - November 2003