Get Slightly Famous

The best clients and customers are those who seek you out because they have already heard of you. Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business With Less Effort shows you how to build visibility and credibility by making yourself a mini-celebrity and indispensable resource to your potential clients and customers.

Get Slightly Famous, author Steven Van Yoder's debut, draws from his experiences helping clients become recognized leaders in their industries. His book includes interviews and case studies of over 135 entrepreneurs and leading business experts, outlining real-world marketing strategies that are relevant for small business owners.

This book provides a practical marketing "toolbox" that shows how to:

"This is a fantastic book that covers dozens and dozens of ideas on how to become credible and "slightly famous" by distinguishing yourself as the preeminent source of solutions by refining your expertise and conveying it to your target audience. One thing I love about the book is that it has scores of case studies by entrepreneurs who show you how they market themselves. Get it!"

Robert Middleton, Action Plan Marketing

If business seems ever harder and more competitive, that's because it is. For a small business, it's no longer possible to assume a home turf advantage when a global economy means the number of businesses competing for the same customers, even in a local market, has grown proportionately.

You can now work with a travel agent, a graphic designer, or an insurance broker across the country as easily as someone across town. You can find the same products on the Internet and the corner store, and often it's more convenient to make your purchase from your desk and take delivery on your porch tomorrow.

Against this backdrop of increased competition, every business must fight to avoid blending into a sea of look-alikes.

If you're in business and looking for more customers or clients, you need to ask yourself these questions:

If you can't answer these questions with an unequivocal, "yes," Get Slightly Famous will boost your marketing into a new realm of effectiveness. It is based on proven strategies that can help you get more business with less effort. Even if you're already practicing these general principles, you will find lots of specific techniques that you can add to your ongoing efforts.

This book provides a roadmap to help any small business break out of the anonymity trap and effectively attract clients and customers. It's filled with practical tips and techniques, advice from leading marketing experts and dozens of real-world success stories from slightly famous entrepreneurs.

6 x 9 Paperback · 271 Pages
2003, Bay Tree Publishing