Early in my career, I wrote an article for a small business magazine about self-publishing as a marketing tool for businesses. A few months later it was published. Almost immediately, my phone began to ring and my email box filled up with inquires.
In one instance, a reader (who became a client) hired me after reading the article even though her company had almost finalized a decision to hire a competitor. "We came across your article, and it made all the difference," she said. "We knew from your article that you could help us."
Getting quoted as an expert and publishing articles about your business in print media read is one of the most powerful marketing strategies available. Appearing in print exposes your business to thousands of prospects that otherwise would never hear about you. It pre-sells readers of your abilities and helps you enjoy these benefits:
Attract New Clients -- Appearing in targeted print media has the potential to attract prospects. Just one article in a magazine can bring your company dozens leads and potential clients
Free Exposure -‹ You get from one to three magazine pages worth thousands of dollars in advertising costs devoted entirely to your business‹for free!
Instant Credibility -- Unlike advertising, articles are "news" with far more credibility as editorial matter. People who responded to articles about your business are often pre-sold on your abilities
Prestige -- Publishing puts you in the big leagues, establishing you as an expert and authority
Secondary Benefits -- Article reprints make excellent marketing materials, easily replacing expensive brochures, mailers, and newsletters
Although getting "slightly" famous in print requires some work, the good news is that you don't have to be a professional journalist or a nationally recognized authority to get "slightly" famous in print. And with over 10,000 publications in circulation today, your opportunities are virtually unlimited!
How You Can Get Your Name In Print
Join me for an information-packed teleclass series Get Slightly Famous In Print. This 3-part teleseminar and online learning program will show you the secrets "slightly" famous entrepreneurs use to get their names in print on a regular basis and become recognized leaders in their fields.
In three information-packed sessions and a series of homework exercises, you will learn:
How to target and approach publications that reach your target market
How to position yourself as an in-demand media resource that journalists seek out and quote in their stories
How to write and publish articles in publications read by your clients and prospects --and why you don't have to be a professional writer to get results!
You will receive:
A participant message board for group feedback and support
Real-Audio access to teleclasses so you can listen any time
Exercises and examples
This program will provide proven strategies from my book, Get Slightly Famous. I will also draw from years of experience as a working journalist, during which time I published over 200 articles in publications including The Washington Post, Financial Executive, Home Office Computing, Costco Connection, Industry Week, Brand Marketing and dozens of trade, business and consumer publications.
I've invited a variety of marketing experts and "slightly" famous entrepreneurs who will share their wisdom and experiences about getting "slightly" famous in print.
You will learn how to harness the media to become a recognized leader in your field. We will coach you to make the right decisions and plan for success. And via our online participant message board you we'll consult with you about your own unique situation.
Here's what a few of our client's have to say about the program.
Steven successfully coached me on how to increase my credibility as a book coach. He egged me on to pitch articles to a national magazine. One piece has already been accepted by the editor.
My thanks to Get Slightly Famous. I knew I had it in me but I needed their encouragement and support to go forward.
Dianne Jacob,
Book coach and editor, www.diannej.com
Our company provides training, marketing and consulting services for businesses pursuing cross Pacific ventures. Because we target specific market niches, including pharmaceutical, biotechnology and manufacturing industries, we were looking for ways to quickly and cost-effectively establish a presence in our marketplace.
We ruled out advertising as too expensive. Plus, we needed to establish our credibility to show prospects that we knew what we were talking about. That's why we decided to pursue free print media exposure for our company.
In a period of only 60 days, we've used Steven Van Yoder's "Get Slightly Famous--In Print" system with great success. So far, we've had an had our first article accepted for publication in PharmaVoice, a major trade publication, and have a second opportunity to contribute an article to yet another industry magazine that reaches our target audience.
We were surprised that publishing in magazines that reach our target market could be so fast and easy!
When I learned about Get Slightly Famous--In Print, describing what it could do to get articles written and published for my executive search firm, I was interested - this service looked like what I'd been looking for. And I have been pleased with the results!
My firm has been quoted in leading periodicals and we have begun to develop relationships with journalists. We've had articles published that position us as experts. The Get Slightly Famous system has educated us about the process and we feel much more knowledgeable as a result.
Susan G. Grant
Winguth, Grant & Company www.winguthgrant.com
Session One: Get Slightly Famous -- In Print (RealAudio)
This Real Audio teleclass was recorded with Steven Van Yoder and The Relationship Coaching Institute on May 5th, 2004. I provide an overview of the benefits and process of getting slightly famous in print publications read by your prospects and clients.
This class will provide an overview of why the media need outside experts like you to help them complete their stories. You'll learn how to position yourself as an expert that gets called by editors and journalists. You'll also learn how published articles about your business can deliver many benefits for your business while helping you achieve mini-celebrity status.
Session Two: Getting Articles Into Print
(Real Audio)
This Real Audio teleclass was recorded with Steven Van Yoder and Guests on June 9, 2004.
From fillers to features, most magazines you see on newsstands every day rely on outside contributors for at least some of their content. No, you don't have to have a cousin in the publishing world to see your name in print. You just have to learn and follow the same rules as journalists, and one day editors will be calling you.
This teleclass will provide a step-by-step tour of how to get your work in publications that reach your target market. Once you learn the ropes, you'll find that placing articles in publications relevant to your business is a powerful and effective way to market your services. There are thousands of business, trade, and Internet publications covering every imaginable industry and audience, and many are fairly easy to break into, even for beginners.
You will learn:
How to publish articles in your own name that attract prospects
How to come up with ideas that editors and readers will love
The right way to pitch an editor on your article ideas
The trick to writing articles that promote your business without being self-promotional
How to use articles as client attraction tools
How to use previous media coverage to develop marketing materials that easily replace expensive brochures, mailers, and newsletters
I have published hundreds of articles and landed hundreds of thousands of dollars in free media coverage for my clients in consumer and business publications. This talk will leave you with a clear understanding and action plan of how to get "slightly" famous by publishing articles about your business that reach your target market.
Guests:
Lisa Tomaszewski, editor of Physicians Money Digest. As an editor responsible for working with dozens of expert article contributors, Lisa will discuss how to successfully and professionally approach and sell an editor on your ideas.
Jeff Dobkin is an expert in direct mail marketing and the author of How to Market Your Product for Under $500. Jeff will discuss his strategy for syndicating his articles to publications read by his target market. So far, Jeff has published over 130 articles in his own name.
Session Three: Become A Media Resource
(Live teleclass, Wednesday June 23, 11am Pacific; 2pm Eastern)
Journalists rely on outside experts to make their stories lively and interesting. Because journalists are not usually expert in the subjects they write about, outside sources help give their stories authority and provide a real-world connection to readers.
Being quoted in one story increases the chances that other reporters will recognize your expertise and call you for similar stories. The more you are quoted and written about, the more you will be seen by your prospects as a serious contributor to your industry. This is the position you want, and it's not difficult to achieve.
This teleclass will show you how to position yourself as a media resource to journalists and editors that reach your target market. You'll learn:
How to create a media file of newspapers, magazines, newsletters where you want to get coverage
How to identify the key people within publications that reach your target market.
How to study the individual publications to gain a better understanding of how to approach them and get coverage
How to create a press kit and other media materials you'll need when introducing yourself to editors and journalists
How to use press releases effectively
How to get quoted in print media and give a good interview
Guests:
Shel Horowitz, a PR consultant, speaker, and author of six books, including Grassroots Marketing: Getting Noticed in a Noisy World, has been quoted in hundreds of news articles in publications including Fortune Small Business, Wall Street Journal, Inc, Entrepreneur and New York Times. Shel will be on hand to explain how he's been so successful getting his name into print media and will share his secrets for getting "slightly" famous in print.
**Other guests to be announced.
Bonuses:
1. Participant-only online message board for group feedback
2. Homework exercises and resources 3. Online archives of all teleclass sessions
Get Slightly Famous -- In Print - $99
Yes, I'd like to enroll for Get Slightly Famous -- In Print. I understand that this program will be conducted as a teleseminar and online learning program that I can complete at my own pace.
Complete Audio Series on Real Audio & Live Teleclass + Online Message Board and Other Resources
Steven successfully coached me on how to increase my credibility as a book coach. He egged me on to pitch articles to a national magazine. One piece has already been accepted by the editor.
Our company provides training, marketing and consulting services for businesses pursuing cross Pacific ventures. Because we target specific market niches, including pharmaceutical, biotechnology and manufacturing industries, we were looking for ways to quickly and cost-effectively establish a presence in our marketplace.
When I learned about Get Slightly Famous--In Print, describing what it could do to get articles written and published for my executive search firm, I was interested - this service looked like what I'd been looking for. And I have been pleased with the results!