Should You Write a Book?
A Comprehensive Audio Program

One morning, you open your inbox and find several e-mails that will boost your business. There is an invitation to speak at a local group comprised of your best prospects. Several emails have arrived from people who've "heard of you" and inquire about your services.

There is a message from a potential joint venture partner who has invited you to be a guest on a teleconference that will reach 500 people, all of them prospects. Later that day, a journalist calls. She wants to write a story about your business, which she heard about on a radio interview you gave weeks earlier.

Is this a fantasy? No. This could be a typical day in your life as a published author.

More and more businesspeople are realizing the power of writing a book to catapult their businesses to a higher level. Speakers, consultants, coaches, therapists and small business owners are learning that publishing a book is one of the most powerful marketing strategies available.

Should you write a book?

If you want to attract more clients, catapult your business to a dramatically higher level of credibility, and create new business opportunities … the answer is yes!

Of all small business marketing strategies, publishing a book that shows off your expertise has the greatest potential to open doors, create new opportunities, and become a "platform" upon which you can grow your business.

Published authors report that their lives change, often dramatically, when their books reach the marketplace. When you become an author, you become known as the expert. When you are known as an expert in your field, whatever your field, you will find that the world will beat a path to your door.

Your book can become a major source for attracting clients

A published book can raise your visibility and credibility like no other marketing strategy. Many authors report that a book published around their area of business expertise becomes their most effective marketing tool!

Your book will become your calling card. You can give copies of your book to potential clients to familiarize them with your approach, knowledge, and methods. As an author, you will be in a strong position to raise your fees because of your celebrity status.

A book can provide a real financial boost to your business. A book creates new revenue streams and profits, while also becoming a powerful tool for attracting new clients. Many authors report that publishing a book transforms their business and eliminates the need to pursue clients because prospects now come to them!

This works, because the prestige enjoyed by authors in our society is unparalleled. As an author, you become a recognized leader in your field -- and doors will open for you.

The media will want to interview you because of your increased credibility. You'll be asked to speak at conferences where the audience is your target clientele. Your book has set the stage for profitable joint ventures with other experts.

It's not just a book -- it's a business!

Your book will be an expandable concept and launching point for new products and services. Your book is the seed from which you can grow a multi-faceted "empire'' of related products and services, including seminars, teleclasses, reports, consulting packages, audiotapes, and other profitable information products.

Imagine selling thousands of books to trade associations as premiums for their members. Or how about creating a $49-a-month newsletter, a $995 home-study course, a $499- a- year membership Web site? Could you use your book as the basis for a year-long mentorship program for which individuals or groups pay thousands of dollars apiece to participate?

Your options for expanding your business with a book are limited only by your creativity.

Make this the year YOU become a published author

Writing a successful book is not the easiest thing in the world, but it is entirely possible. Virtually any self-employed professional, as well as many small business owners, can define a niche and publish a successful book about it. This means you!

The talents and expertise you bring to your clients can form the basis of a successful book. If you know your subject area and can communicate your ideas in a clear, compelling, organized manner, becoming a published author is within your reach. And even if you do not consider yourself a writer, there are strategies you can use to get a book written in your own name.

Should You Write a Book? is a comprehensive audio learning program (available on CD or RealAudio) that shows what it takes to write a book, get it into the marketplace, and become a "slightly" famous author and celebrity in your field.

This program provides a step-by-step approach to considering your publishing options and making a book a reality for your business. You'll learn from experts and Slightly Famous entrepreneurs who provide an overview of book publishing and the role a published book can play in your marketing strategy.

This program covers a variety of topics, including:

• The role a book can play in growing your business
• How to learn what publishers want and win them over
• How to find and work with a literary agent
• When to consider self-publishing
• How to create a book proposal that results in a publishing contract... and a check
• How to create a publishing "platform" to impress publishers and set the stage for your book's success
• How to move "beyond the bookstores" to enjoy special sales opportunities that deliver big returns

You'll also learn the importance of promoting yourself before, during the time, and after your book is published to increase your chances for success by making the publication of your book a major event!

What You Get

This four-part Audio Program (available as a 4-CD Audio package) is comprised of interviews with book publishing experts and real-world success stories of Slightly Famous entrepreneurs who have benefited from publishing a book to promote their business.

1. Should You Write a Book? Teleclass
w/ Steven Van Yoder, David Cole, and Diane Jacob

This is a prerecorded 90-minute teleclass with Steven Van Yoder, Dianne Jacob, publishing consultant, and David Cole, owner of Bay Tree Publishing. Together, they reveal what it takes to write a book, get it into the marketplace and become a "slightly" famous author and celebrity in your field.

Veteran editor and writer Dianne Jacob coaches professionals on how to write non-fiction books that appeal to agents and editors. She specializes in working with entrepreneurs on book proposals. Dianne has been an award-winning editor for more than 25 years and discusses:

• The pros and cons of traditional publishing
• Why you need an agent
• How to get an agent
• What an agent wants from you
• The role of the book proposal and what it involves

David Cole has spent 30 years in book publishing as a publicist, marketing consultant, industry commentator, and principal of Bay Tree Publishing. He has provided consulting help to hundreds of publishers, authors and self-publishers. Here, David addresses:

• What publishers are looking for in an author or a book
• The pros and cons of self-publishing
• How to determine if self-publishing is for you
• What kind of help do you need?
• What resources are available?

2. Interview with Michael Larsen, literary agent and author of
Literary Agents: What They Do, How They Do It, and How to Find and Work with the Right One for You

Veteran literary agent Michael Larsen is a co-founder of the Larsen-Pomada Literary Agency, San Francisco's oldest literary agency. As a literary agent, he's successfully placed authors' manuscripts with more than 60 publishers and counts among his success stories Jay Conrad Levinson, best-selling author of the Guerilla Marketing series.

In this interview, Larsen provides an illuminating, insider's look into the world of literary agents. He provides the facts you need to find and work with an agent to launch your writing career, including how to contact an agent, why agents are so important in today's publishing world, how agents transform writers into authors, and what you can do to make yourself irresistible to agents and publishers.

3. Interview with Brian Jud, author of Beyond The Bookstore

Brian Jud is president of Book Marketing Works, a marketing consultancy firm that helps authors and publishers market their work to non-bookstore outlets.

Jud discusses how non-bookstore markets, including airport stores, libraries, schools, museums, warehouse clubs, catalogs, book clubs, and direct sales to corporations can generate enormous sales for authors. He shows how you can increase book sales and profits by targeting these lucrative segments.

4. Interview with Romanus Wolter, author of Kick Start Your Dream Business

Romanus Wolter is a speaker and small business expert known as “The Kick Start Guy.” He best-selling book Kick Start Your Dream Business is a culmination of 16 years of experience helping artists, authors, small business owners, consultants, inventors, and more turn their ideas into realities

Romanus is a real-world success story who provides advice on how to build your business around your book. He discusses how his book helped him land a slot as a radio host and reach over 2.4 million entrepreneurs a month as Entrepreneur Magazine’s Success Coach Columnist, and consultant. He'll inspire listeners to see their books as foundations for greater business success.

How To Order

Should You Write a Book? is available as a four-CD audio program.

CD-ROM -- $59

You will receive a four-CD package of all recorded material, including access to the Real Audio program. Please allow 4-10 business days for CD package delivery.