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Get Slightly Famous -- In Print
A Comprehensive Three-Part Audio Program
Mari Gottdiener specializes in getting credit bureaus to correct errors on consumer credit reports. After struggling to find clients throughout the general population, she discovered that mortgage brokers were ready-made prospects. They had an ongoing need for her services on behalf of their loan applicants.
Mari began networking with brokers at trade association meetings, and gave presentations at several mortgage offices. Although she had modest success in her new niche, she needed more clients. Mari knew she needed to reach a larger audience of mortgage brokers than she could by personal contact alone.
Using the Get Slightly Famous--In Print system, Mari targeted mortgage broker trade magazines. Seeing a need to educate mortgage brokers about effective ways to repair their clients' credit scores, she pitched an article called "Five Easy Ways to Raise Credit Scores" to mortgage broker trade publications.
Because Mari offered valuable information to their readers, two editors quickly snapped it up. Within 90 days, Mari's articles appeared in two major trade publications, an event that "transformed" her business.
"I had no previous experience getting published. The Get Slightly Famous system demystified the process and helped me research and select the right publications, package my ideas, and appropriately contact editors. Best of all, my articles were published only three months later!"
"Thanks to the Get Slightly Famous--In Print system, I catapulted my speaking career forward and landed an invitation to host a nationwide Internet seminar to mortgage brokers that brought me clients from all across the country. I am now viewed as an expert in my field by the lending industry in over 15 states."
Break Out of the Anonymity Trap!
Forget expensive brochures, mailing and advertising programs. Forget about sitting around, hoping your prospects will find you. There's a better way to build a thriving small business. You need to Get Slightly Famous--In Print.
Slightly Famous business owners get quoted as experts and publish articles about their business. This strategy can help you reach your target market and discover one of the most powerful and cost-effective marketing methods available.
Appearing in print exposes your business to thousands of prospects that otherwise would never hear about you. Print media exposure helps you break through the competitive clutter, become a recognized leader in your field, and get more business with less effort.
Get Slightly Famous--In Print is a three-part audio program that will help you:
- Attract New Clients -- Appearing in targeted print media has the potential to attract prospects. Just one article in a magazine can bring your company dozens of leads and potential clients.
- Gain Free Exposure -You get from one- to- three magazine pages worth thousands of dollars in advertising costs devoted entirely to your business--for free!
- Achieve Instant Credibility -- Unlike advertising, articles are "news" with far more credibility as editorial matter. People who respond to articles about your business are often pre-sold on your abilities. Publishing puts you in the big leagues, establishing you as an expert and authority.
- Develop Cost-Effective Marketing Materials-- Article reprints make excellent marketing materials--replacing expensive brochures, mailers, and newsletters.
Get Slightly Famous--In Print provides proven strategies drawn from my years of experience as a working journalist, during which time I published over 200 articles in publications including The Washington Post, Financial Executive, Home Office Computing, Costco Connection, Industry Week, Brand Marketing, and dozens of trade, business and consumer publications.
The program provides practical, hands-on instruction on how to build your business by “Getting Slightly Famous” and becoming an expert in publications that reach your target market. You'll also learn from guest experts and real-world entrepreneurs who share their secrets for Getting Slightly Famous in print media.
"Our company provides training, marketing, and consulting services for businesses pursuing cross- Pacific ventures. Because we target specific market niches, including pharmaceutical, biotechnology, and manufacturing industries, we were looking for ways to quickly and cost-effectively establish a presence in our marketplace.
We ruled out advertising as too expensive. Plus, we needed to establish our credibility to show prospects that we knew what we were talking about. That's why we decided to pursue free print media exposure for our company.
In a period of only 60 days, we've used Steven Van Yoder's "Get Slightly Famous--In Print" system with great success. So far, we've had our first article accepted for publication in a major trade publication, and have a second opportunity to contribute an article to yet another industry magazine that reaches our target audience.
We were surprised that publishing in magazines that reach our target market could be so fast and easy!"
AsiaBizCo
Ying Liu, VP Marketing, www.asiabizco.com
What You'll Get with This Program
The audio program is available as a three-CD package. It is comprised of (3) 90-minute teleseminars covering different areas of the Get Slightly Famous marketing strategy.
Session One: Get Slightly Famous--In Print
A pre-recorded teleseminar with Steven Van Yoder and David Steele of the Relationship Coaching Institute.
Publishing articles and getting quoted about your business expertise helps you reach your best prospects, break out of the anonymity trap, and avoid blending into a sea of look-alikes. No matter what business you're in, getting your name in magazines, newsletters, and special interest publications will help you attract clients and customers.
This teleseminar provides an overview of the media need and the role of outside experts to help them complete their stories. You'll learn how to build media appeal into your business, how to introduce yourself as a media resource, and how to position yourself as an expert who gets called by editors and journalists.
Session Two: Getting Articles into Print
A pre-recorded teleseminar with Steven Van Yoder, Lisa Tomaszewski, and Jeff Dobkin
Getting your name in print for free—by submitting guest articles for publication in print media—conveys instant credibility that no amount of advertising can replicate. It's also a strategy that can be easily implemented.
There are thousands of business, trade, and Internet publications covering every imaginable industry and audience, and many are fairly easy to break into, even for beginners. Once you learn the ropes, you'll find that placing articles in publications relevant to your business is a powerful and effective way to market your services.
This session will provide a step-by-step tour of how to get your work in publications that reach your target market. You'll learn:
- How to publish articles in your own name that attract prospects
- How to come up with ideas that editors and readers will love
- The right way to pitch an editor on your article ideas
- How to promote your business without being self-promotional
- How to use articles as client attraction tools
I have published hundreds of articles resulting in hundreds of thousands of dollars of free media coverage for my clients in consumer and business publications. This talk will leave you with a clear understanding and action plan of how to get "slightly" famous by publishing articles about your business that reach your target market.
Guests:
Lisa Tomaszewski, editor of Physicians’ Money Digest. As an editor responsible for working with dozens of expert article contributors, Lisa will discuss how to successfully and professionally approach and sell an editor on your ideas. Lisa provides valuable insights into the world of small magazine publishing and the role of outside contributors.
Jeff Dobkin is an expert in direct mail marketing and the author of How to Market Your Product for Under $500. Jeff has published over 130 articles in targeted trade publications that have helped him generate over $400,000 in book sales and consulting work. Jeff discusses his strategy for syndicating articles to publications read by his target market. He'll also share secrets for turning articles into direct- response, lead- generation tools.
Session Three: Become a Media Resource
A pre-recorded teleseminar with Steven Van Yoder, Shel Horowitz, and Denise Myshko
How many times have you seen your competitors quoted in the media? What’s their secret? They made themselves known to the media and established their credibility as a source of reliable information in their field. This is something you can do too!
Journalists rely on outside experts to make their stories lively and interesting. Because journalists are not usually expert in the subjects they write about, outside sources help give their stories authority and provide a real-world connection to readers.
Being quoted in one story increases the chances that other reporters will recognize your expertise and call you for similar stories. The more you are quoted and written about, the more you will be seen by your prospects as a serious contributor to your industry. This is the position you want, and it's not difficult to achieve.
This class will show you how to position yourself as a media resource to journalists and editors who reach your target market. You'll learn:
- How to create a media file of newspapers, magazines, and newsletters where you want to get coverage
- How to identify the key people within publications that reach your target market.
- How to study the individual publications to gain a better understanding of how to approach them and get coverage
- How to create a press kit and other media materials you'll need when introducing yourself to editors and journalists
- How to use press releases effectively
- How to get quoted in print media and give a good interview
Guests:
Shel Horowitz, a PR consultant, speaker, and author of six books, including Grassroots Marketing: Getting Noticed in a Noisy World, has been quoted in hundreds of news articles in publications including Fortune, Small Business, the Wall Street Journal, Inc, Entrepreneur and the New York Times. Shel will be on hand to explain how he's been so successful getting his name into print media and will share his secrets for getting "slightly" famous in print.
Denise Myshko is editor of PharmaVoice, a pharmaceutical industry trade publication, and a previous editor at two other trade magazines, R&D Directions and Risk and Insurance.
I've worked with Denise for several years, and she definitely understands the value of working with industry professionals to contribute their ideas and expertise to her publications. Denise discusses how to successfully and professionally approach publications and offer your expertise to editors and journalists, how and when to use press releases, and how to build long-term relationships with editors.
"When I learned about Get Slightly Famous--In Print, describing what it could do to get articles written and published for my executive search firm, I was interested - this approach was what I'd been looking for. And I have been pleased with the results!
By using the advice in this program, my firm has been quoted in leading periodicals and we have begun to develop relationships with journalists. We've had articles published that position us as experts. The Get Slightly Famous system has educated us about the process, and we feel much more knowledgeable as a result."
Susan G. Grant
Winguth, Grant & Company, www.winguthgrant.com
How to Order
Get Slightly Famous--In Print is available as a three-CD audio program.
CD-ROM -- $59
You will receive a three-CD package of all recorded material. Please allow 4-10 business days for CD package delivery.
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