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Speaking Strategies That Get Clients
A Comprehensive Audio Program
When Robert Middleton moved his marketing consulting practice, Action Plan Marketing, to Palo Alto, California several years ago, he started his business from scratch. He had left his well-established client base several miles away and now had to find strategies to generate new clients.
Middleton turned to public speaking. He researched local organizations whose members comprised professional business owners, his target clientele. He called chambers of commerce, business groups and others likely to be interested in his three-hour marketing workshop.
Within a few months, he'd spoken at over a dozen organizations, establishing his reputation as a marketing expert for professional service firms.
Over the course of sixteen talks, he averaged one new client each time. Today, the seminars he conducts at business groups and, increasingly, teleconferences promoted through his web site generate more than 50 percent of his business.
Get On The Program!
Savvy business owners with a "slightly" famous marketing strategy embrace public speaking. Not only does speaking put you in personal contact with your best prospects, it positions you as an in-demand expert that audience members want to do business with.
Public speaking is one of the fastest, easiest ways to showcase your knowledge in polished form to people who are interested in hearing it. A person who takes the podium is seen as somebody with something worth saying, information that audience members would like to know themselves.
Speakers are in great demand--estimates are that there are over 9,000 speaking opportunities a day in the United States. Clubs, organizations, and associations are eager to establish relationships with speakers who present useful, interesting material to members at meetings, seminars, conferences and workshops.
Best of all, speaking can bring you new business. Unlike other less-personal marketing strategies, a speech puts you within hand-shaking distance of your audience.
When done well, a speech can help you close sales before you leave the room. And you don’t have to be a seasoned speaker to get started.
What You Get
This four-part Audio Program (available as a four-CD package) is comprised of interviews with experts and real-world success stories of Slightly Famous entrepreneurs who have put public speaking to work to promote their businesses.
1. Speaking Strategies That Get Clients -- Teleclass
with Steven Van Yoder and Caterina Rando
This pre-recorded teleclass features Steven Van Yoder and business coach, author, and professional speaker Caterina Rando. They discuss Slightly Famous speaking strategies any small business owner can use to get more clients and customers.
Here's what you'll learn:
- How speaking can reduce your need to prospect for clients
- How to develop a speaking strategy that's right for your business
- How to target and approach speaking venues
- How to speak at industry associations and reach your best prospects
- An overview of several speaking formats
- The elements of a good speech
- How to become a better speaker and overcome stage fright
Caterina Rando is the author of the best -selling book Learn to Power Think, now published in 10 languages. Caterina has over a decade of professional speaking experience and specializes in helping small business owners speak to get clients with ease. Caterina has a busy national and international speaking schedule, and has recently been selected as a small business advisor for Staples.com.
This is a results-oriented audio program that will provide you with dozens of ideas you can put to work right away. You’ll finish the program armed with a detailed, step-by-step strategy to put speaking to work for your business!
Real-World Success Stories:
2. Interview with Lisa Kirchenbauer
Lisa Kirchenbauer is a Registered Investment Advisor with 18 years’ experience in the financial services business. She has been a Certified Financial Planner since 1990 and has successfully used speaking to build a thriving business. Lisa will share her strategies for getting on the podium and using public speaking to promote a professional service firm.
3. Interview with Craig Nathanson
Craig Nathanson is The Vocational Coach, an author, workshop leader, speaker, and coach who helps adults discover and experience their vocational passions in mid-life. Craig has mastered providing free speaking engagements to reach his target market and convert a predictable percentage of each audience into paying clients for his products and services. Craig shares his strategies.
4. Interview with Joellen Sutterfield
Joellen Sutterfield is the Executive Sales Manager with Weekenders, a woman's fashion retailer. Joellen is a best -selling author and speaker who has been speaking successfully for years to advance her business. She'll share her strategy for using public speaking to grow and expand her own company over the last 10 years.
How to Order
Speaking Strategies that Get Clients is available as a four-CD audio program.
CD-ROM -- $59
You will receive a four-CD package of all recorded material. Please allow 4-10 business days for CD package delivery.
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