Steven Van Yoder's new article, "6 Steps To Get 'Slightly' Famous", is spreading across
the Internet. This article captures the essence of "slightly" famous marketing and demonstrates how this new marketing strategy is catching on
among small businesses around the world! Read the article and see where it's appearing on the web.
Below are several articles about strategies for getting "slightly" famous. The overriding aim of these articles is to help you become the lord of a small, profitable business domain of your choosing. Within that domain, you will attract more customers and clients, including those you want most.
Many of these articles have appeared in publications including Home Office Computing, Guru.com and Dynamic Business, while others appeared in our online newsletter. All of these articles discuss principles covered at length in my new book Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort.
These marketing articles are based on six core principles outlined in my book, Get Slightly Famous:
1. Targeting the best prospects
Narrow Your Focus
2. Developing a unique market niche
Demonstrate Mastery
Intellectual Capital
3. Positioning your business as the best solution
Into the Limelight
4. Maintaining your visibility
The Media Need You
Cause-Related Marketing
5. Enhancing your credibility
Should You Write a Book?
Marketing With Reprints
6. Establishing your brand and reputation
Don't Be a Marketing Day Trader
The Brand Called You
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