Our Media Coaching Programs are for people serious about becoming recognized experts in their industries, but who need outside assistance. We work with a limited number of clients who are serious about taking their business to the next level by developing, implementing and practicing "slightly" famous marketing strategies.
Our programs are in depth, conducted by experienced journalists and media professionals, and custom-tailored to your particular needs, goals and budget.
We help you target your best prospects, refine your marketing message, get consistent media exposure and integrate other strategies, including networking, book publishing and web site design, to work in tandem with your overall "slightly" famous marketing strategy.
Media Coaching Programs last from 6 to 12 months. We meet by telephone and maintain contact by email between meetings for support and feedback.
Coaching sessions provide ongoing support where you learn:
- How to introduce yourself to the media as an expert interview source
- How to conduct a successful magazine, newspaper, radio or television interview
- How to develop ideas for articles that you write and contribute to publications read by your prospects
- How to find markets for your writing that reach your best prospects
- How to improve your writing and create persuasive articles that get published in a minimum of time
- How to "recycle" articles to get more mileage from your work
- How to "think big" -- using small successes as stepping stones for larger publishing opportunities
"Without a doubt, your advice, tactics and strategies helped me break into print in 2 of the best publications that reached my target market. It would have taken me hours of research and a lot of trial and error to accomplish what we did together in a few short months. I got a lot for the money (you should charge more!)."
Mari Gottdiener, Outsource Solutions
Media Coaching Programs also include:
- A Personalized Article Placement Success Plan
- Telephone and email consultation and support
- Access to Get The Word Out! databases with over 10,000 publications
- Help with creating your own database and editorial contact management program
- Critique of your writing for the duration of the program
- Assistance in developing materials (booklets, tapes, special reports, tip sheets) that encourage direct response (and sales!) from readers of your articles
- Advice for launching your own email newsletter and other strategies to help you make the most of the Internet.
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