Get Slightly Famous

This section gives an overview of several client media campaigns along with testimonials for our services.

We work with professional firms to promote their expertise, including Financial Advisers, Consultants, Designers, Executive Recruiters, Freelance Professionals and Management Consultants.

NFTE works within urban high schools teaching at-risk youth how to create and launch their own small businesses. As a non-profit organization, they were looking for ways to create grass roots awareness for their programs while generating corporate support and sponsorship.

We secured publication in Icon and The World & I, a bimonthly publication of the Washington Post, both profiling NFTE founder Steve Mariotti. These articles generated tremendous response from readers. Furthermore, NFTE made thousands of reprints of these articles to include in their promotional materials and as educational pieces for board members.

"The article you wrote and published in The World & I generated widespread reader response and so clearly captured our missions and goals that we were able to use it as a centerpiece of our promotional literature."

Steve Mariotti,
Founder, The National Foundation for Teaching Entrepreneurship

NATE is a network for the business-to-business barter industry, comprised of hundreds of local member barter exchanges across the country. Our goal in working together was to educate readers in targeted industries about the benefits of barter exchange membership and to recruit new members from within very targeted industries on a national basis.

This project exemplifies our highly targeted approach when working with clients. In coordination with NATE, we chose four industries-- Restaurant, Hotel and Hospitality, Printing, and the Office Supply industries -- whose members had expressed a strong desire for increased recruitment. Over the course of six months we had four feature stories reaching each chosen industry in print. Furthermore, NATE's members use these article reprints as sales tools when reaching these industries locally.

"Our industry has experienced steady growth over the past decade. We attribute much of that success to Get The Word Out Communications and their steady, sustained approach to exposure in the media."

Tom McDowell, National Association of Trade Associations

Workers compensation insurance can be a financial roller coaster ride for large employers. From proposed OSHA legislation that could mandate ergonomic standards in the workplace to rising premiums as a result of changing marketing conditions, there are plenty of factors to concern America's employers that can directly affect workers comp policy premiums.

Our goal was to promote Work-Smart's recently developed software package that helps employers track injury losses and reduce their workers comp premiums. We targeted industry publications whose readers traditionally have a high incidence of workplace injuries and focused on timely topics that would directly affect profits. To date we have placed six articles for Work-Smart that positioned them as experts in targeted industries while promoting their software package.

Mari Gottdiener specializes in getting credit bureaus to correct errors on consumer credit reports. After struggling to build her business with no particular "niche" market focus, we identified that mortgage brokers were great prospects because their clients needed to resolve credit issues before they could get home loans.

We identified mortgage broker trade associations as primary targets. From here, we approached their magazines that reached mortgage brokers and published articles in Mari's name about topics related to credit repair. The decision to target the mortgage broker sector "transformed" her business, says Gottdiener.

"The more I focused on being the person who fixes credit problems for mortgage brokers, the easier it became to define what I could do for them. Now, my name gets passed around, and I've developed a special reputation within that market that makes getting business easier than ever.

"Because of Steven Van Yoder's know-how in the publishing world, I was able to publish several articles, one of which catapulted my speaking career and landed me a nationwide Internet seminar to mortgage brokers that has brought clients from all across the country. I am now viewed as an expert in my field by the lending industry in over 15 states."

"I'm a professional writer myself, so at first glance you wouldn't think I'd need a service like Get The Word Out. But I'm also a business owner, and my most precious commodity is time," says Hayden.

After an initial consultation to identify goals and a few interviews focusing on her areas of expertise, we wrote and placed articles about CJ's work in some very desirable publications, including Home Office Computing, Beauty Inc. and Costco Connection.

"The whole process happened without my having to do much more than respond to your occasional requests for information or decisions. I'm very pleased with the return on my investment."

Susan Grant was in the midst of restructuring her executive search firm when we began work on her project. She was dissolving a long-held partnership to strike out in pursuit of a new market niche and was interested in pursuing the biotechnology sector.

We targeted human resources, biotechnology and pharmaceutical trade publications with topics related to executive search. The result was two published articles, one in Human Capital Strategies & News and the other in Pharmaceutical Executive, both of which carried Susan's name as the author.

"When Steve Van Yoder's letter first crossed my desk, describing what he could do to get articles written and published for my executive search firm, I was interested -- this service looked like what I'd been looking for. And I have been pleased with the results!"

"My firm has been quoted in leading periodicals and we have begun to develop relationships with journalists. We have had articles published that position us as experts to be called upon. Besides helping write these articles, he has educated us about the process and we feel much more knowledgeable as a result. I am happy to recommend Get Slightly Famous-- they really do get the word out!"

Susan G. Grant
Winguth, Grant & Company

The media love controversy. An effective way to get media coverage is to go against the grain by taking a stance contrary to the prevailing wisdom of your industry, competitors or public opinion at large.

We helped Lee Hull, a financial advisor, take this approach when we placed an article about his firm in a trade publication reaching the affluent cosmetic surgeon market. The article challenged investors to work with financial advisers that charge on a "pay for performance" basis.

The article, "Where Are All The Customer's Yachts?" was an industry challenge that embraced the same philosophy Hull brought to his practice. "This article generated over 30 prospects, several of which turned into paying clients," says Hull.

As a market research and consulting firm specializing in online market surveys, KB&P; wanted to display their expertise within industries. To this end, we targeted the market research industry and the general media.

We contributed articles to a number of publications, including Quirks, a marketing trade magazine. We also conducted a survey that measured shopping behavior in advance of the 2000 holiday shopping season and publicized the results. This campaign alone generated over 30 published references to their firm.