Helping Companies Break Out of the Anonymity Trap
Get The Word Out Communications has a two-decade track record of establishing companies as industry thought leaders to their best clients and customers
The battle to win new clients and customers has intensified.
As more companies compete for the same buyers, companies struggle to stand out in a cluttered landscape where everyone claims to have the best solutions. Even sellers with superior value propositions fight to avoid commoditization and race to the bottom negotiations where buyers try to extract the lowest price.
Our proven approach can help you connect with your best clients and customers and position your company as an authority in key markets. Our integrated model combines traditional and digital marketing tactics to help clients:
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- Strategically and authoritatively position brands to dominate new markets
- Generate earned media that delivers an edge over less credible competitors
- Develop authority content that gets buyers to take action
- Develop sales enablement tools that support outbound sales efforts
- Implement content-driven inbound lead generation programs
- Establish industry credibility to attract investment capital
- Brand executives as thought leaders via earned media, publishing and speaking
The Get Slightly Famous model can help you reach and influence buyers, out-position your competitors, boost inbound sales leads and attract more business with less effort. We work with a range of clients, from small to mid-size BtoB companies to enterprise-level companies across dozens of sectors, including:
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- BtoB consultants and professional services firms
- Marketing, communications, and sales directors
- Pre-IPO and venture-funded companies
- IT, Pharma, and Biotech firms
- Professional membership associations
- Nonprofit organizations (US and international)
About Steven
Author, speaker, and recognized expert in thought leadership marketing
Over the past 20 years, he’s helped businesses reach their best clients and customers by applying his Get Slightly Famous marketing model to become recognized leaders in their industries and attract more business with less effort. Get Slightly Famous, his book debut draws from his experiences helping clients attract more business with less effort. His book includes interviews and case studies of over 135 entrepreneurs and leading business experts outlining real-world marketing strategies.
Steven is the primary strategist for each client engagement and leads and supervises all writing projects. His ideas have appeared in Chief Executive, Harvard Business Review, Forbes.com, The Washington Post, Industry Week, Financial Executive, Costco Connection, Brand Marketing, and dozens of trade, business, and consumer publications and industry websites.
Steven is a co-founder of Returns On Wellbeing Institute, a research and consulting firm that helps employers implement workplace wellbeing initiatives that achieve strategic business outcomes. Steve’s work focuses on validating and promoting best practices in workplace wellbeing that support employee health and helps employers earn reputations as great places to work.
