Marketing to Chief Executives

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Corporate executives wield tremendous buying clout and, increasingly, are directly involved in high-stakes purchasing decisions early in the selection process. According to a recent study by Chief Executive Group, 3 out of 4 BtoB CEOs are more engaged in major investment decisions. Why are executives recommending brands at the beginning of new investment initiatives? According

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January 6, 2025 By Leave a Comment
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Money Talks: Market Your Business with Speaking Engagements

Money Talks
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When I launched my marketing consulting practice in 1999, I started mostly from scratch. Up to that point I’d successfully landed clients via direct mail, cold calling and networking, but I was eager to embrace thought leadership marketing in place of expensive direct mail campaigns and meeting prospects via random networking at business events. I

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September 20, 2024 By Leave a Comment
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David Finch on Becoming a New York Times Bestselling Author

David Finch
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David Finch didn’t set out to become a best-selling author of the New York Times best-selling memoir, The Journal of Best Practices. The former engineer was merely trying to save his marriage when he started keeping a journal of positive reminders to offset his then inexplicable personality quirks, such as impaired social reasoning, unusual rituals

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April 21, 2025 By Leave a Comment
Filed Under: Blog, Real World Success Stories
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