7 Steps To Get “Slightly” Famous

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A few years ago, marketing was simpler. A professional service marketing strategy, for instance, could embrace public speaking, article publishing and book authorship as a marketing strategy likely to reach prospective clients. A small businesses marketing strategy could combine networking, community engagement and build a loyal customer base through word of mouth. Today, an overabundance

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Social Media: One Size Does not Fit All

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I was recently re-engaged by a past client. Our initial work concluded a few years ago and in that time he’d made strides building upon our initial thought leadership and content marketing program and establishing himself as a professional speaker. Yet, he struggled getting attention from key decision makers. Despite his large social network (40,000

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Developing a Web-based Strategy for Success

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Smiling Albino, a travel company specializing in Southeast Asian adventure trips, serves upscale couples and families in the United States, Canada and the UK. The company enjoyed a steady stream of Web inquiries, but in 2009 noticed a dip in its overall website visits. Upon investigation, it was determined that the Internet had shifted dramatically

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