Ever respond to one of those pizza flyers hanging on your doorknob? They’re an effective marketing tool utilized by the major pizza chains as well as local restaurants. Of course, the business of printing those flyers is extremely competitive and price-driven. So when the printing company Print And Deliver wanted to stand out and gain bigger clients, they turned to online press releases.
The press release itself has been around more than a hundred years. It’s a major tool that companies of all sizes have used to share their messaging with the media. And now with the Internet becoming a major marketing vehicle to reach multiple audiences, the press release has evolved and considerably broadened its reach and relevance as a tool for communicating directly with target audiences.
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