Is there such a thing as practical podcasting? Enter Tom Webb of F & H Solutions Group. After taking part in the podcast, he used his appearance to open doors to new business for his company, calling attention to his appearance to position himself as a recognized expert in his industry.

Webb identified key individuals in a prospective company including high-level decision makers involved in the decision making for a multi-million dollar contact and sent them a link directly to the podcast. The result? Because of that video podcast, the prospect company’s senior management asked Webb to meet for a one-on-one meeting to discuss their capability to service this pending contract award.

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