The Business Case for Thought Leadership Marketing

Thought Leadership Marketing Strategy
Share
Thought leadership is often seen as an intellectual exercise. Something that’s ‘nice to do,’ but not a revenue generator or central to core business strategy. Yet, when approached strategically, thought leadership marketing can serve as the foundation of your brand and a key driver of new sales. Thought leadership marketing helps companies enter new markets

Click to continue…

November 20, 2024 By Leave a Comment
Filed Under: Blog, Features Tagged With: , , , , ,

Content Marketing: Earning Credibility For Professional Service Providers

Content Marketing Credibility
Share
Years ago, I published an article in a business magazine about self-publishing as a marketing tool. As a result I landed two clients, submitted several proposals, and made reprints for my marketing materials. In one instance, a reader who later became a client had already made a decision to hire a competitor, but reconsidered when

Click to continue…

October 15, 2024 By Leave a Comment
Filed Under: Blog, Features Tagged With: , , , , , ,

Market Research…As Easy As Picking Up The Phone

Close-up of magnifying glass focusing on two people
Share
I hear statistics all the time such as…”80% of all small businesses fail in their first year.” Does this mean that small business success is largely the victim of bad luck? On the contrary, I believe most business failures result from charging into the marketplace with untested assumptions. The answer lies in performing sufficient market

Click to continue…

August 26, 2024 By Leave a Comment
Filed Under: Blog, Features Tagged With: , , , ,
« Older Posts
Copyright © Steven Van Yoder & Get The Word Out Communications
Get Slightly Famous™ is a trademark of Steven Van Yoder