Case Studies in B2B Content Marketing

Man Walking up Ladder to Clouds
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Mari Gottdiener specialized in getting credit bureaus to address and correct credit-report errors. After struggling to find clients throughout the general population, she discovered that mortgage brokers were ready-made prospects. They had an ongoing need for her services on behalf of their loan applicants. Mari decided to become a resource for the national mortgage broker

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July 24, 2024 By Leave a Comment
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Niche Marketing for Professional Service Firms

Image courtesy of FloatingLemons/ FreeDigitalPhotos.net
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Contractor’s Business School (CBS), is a training, consulting and coaching business specializing in working with contractor firms. A few years ago, CBS established a track record for helping contractor business owners transform “owner dependent” firms into successful standalone businesses. But before CBS founder Jayme Dill Broudy became Slightly Famous among building contractors, she struggled to

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October 12, 2024 By Leave a Comment
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Marketing Professional Services with Panel Discussions

Solomon McCown's 16th SM& Presents Panel.
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I’m a big believer in marketing professional services with high touch strategies that put you within handshaking distance of your best prospects. That’s why I organize panel discussions as a means for marketing my professional services firm. Over the years, I’ve organized and moderated panels as a means of thought leadership marketing, including The Business Case

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September 20, 2024 By Leave a Comment
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