All businesses (regardless of size or industry) can’t ignore the importance of online brand reputation. Your target market is armed with search engines, social media and an increasing ability to control what they see and hear. Today, prospects you’ve never met form opinions about your business at the click of a mouse via your online

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A few years ago, when content marketing was an unknown concept, businesses celebrated when they were featured in major newspapers, invited to speak at prominent industry conferences or landed book deals with major publishers. Unlike paid advertisements, this type of earned exposure established credibility far beyond any advertisement. Earned attention was more valuable (and believable)

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