Chapter 1 Preview : Get Slightly Famous, Steven Van Yoder

Global Initiative to Advance Entrepeneurship

American Society of Journalists and Authors

Page 10 of 13 | previous page | next page

PR Newswire, the global leader in news and information distribution services for professional communicators, positions it's executies as thought leaders in key industry markets, offering advice and educational information in a variety of formats. PR Newswire's executive thought leadership efforts promote the company's services to corporations, government agencies, public relations (PR) professionals, investor relations (IR) staff, public affairs agencies, and non-profits.

White Papers PR Newswire executive author white papers that serve to promote the company's thought leadership and act as lead generation tools. Broadcast & Beyond: A Guide to Broadcast and Web-based Public Relations, a white paper authored by Tim Bahr, president of PR Newswire's multimedia and broadcast PR services company, generated more than 2,500 leads when downloaded from the company website. Using Media Intelligence Tools to Drive Communications Success, a white paper by Nancy Sells, generated more than 4,500 requests with one-fourth asking to be contacted directly.

Bylined Article PR Newswire executives — including the COO, Senior Vice President of Sales, Vice President of Marketing, Vice President of Public Relations, and numerous product managers — contribute articles to trade publications, including, PRWeek, PR News, Bulldog Reporter, IR Magazine, Entrepreneur.com, PR Tactics and others.

and you should take their advice seriously. Without visibility, you can provide excellent services and still find yourself without enough business. But if you pursue visibility and credibility marketing strategies and provide an outstanding product or service, word-of-mouth will take on a life of its own. And although you can't personally be present at every moment your prospects are about to buy, your reputation will function as a surrogate salesperson within your prospect's mind.

Roseann Sullivan, a corporate trainer and owner of San Francisco-based Sullivan Communications, has an excellent local reputation as a public speaking coach. Nevertheless, she credits the articles she has written with providing the lion's share of new clients.

Page 10 of 13 | previous page | next page

So Many Ways to Do It
By: Paulette Ensign "The Booklet Queen" (San Diego, CA, USA)

Steven Van Yoder has done a superb job of gathering a wide range of approaches people have taken to become slightly famous. His compilation of stories provides something for everyone as the reader contemplates the best approach for themselves. The book is an easy and inspiring read.

Get Slightly Famous * [email protected]
San Francisco, California, USA
Tel/Fax: +1-415-294-4133

Member of the Institute of Management Consultants