Conferences  PR Newswire executives regularly participate as speakers in industry conferences that reach the PR and IR fields or communications pros in targeted industries. These have included The Conference Board's programs on Communications and Technology, PRSA conferences, Bulldog Reporter's Media Relations conference, NIRI conferences, Ragan conferences, and more.

Webinars  PR Newswire executives appear on webinars discussing topics that are relevant to their customers and that showcase company services. The company hosted 23 webinars and 2006, including PR Across Borders and Vital Signs: Reaching Journalists Who Cover the Business of Healthcare.

Blog  Several PR Newswire executives host their own blogs. Mark Hynes, PR Newswire's Managing Director of Investor Relations Services, who is responsible for developing regulatory disclosure solutions and strategies, uses his blog to discuss global disclosure and transparency issues.

While the bulk of PR Newswire's online thought leadership efforts involve senior leaders, everyone in the organization is encouraged to get involved. Employees and managers at all levels of the company read and post comments on blogs relevant to the PR and IR fields.

By offering new insights, investing in research, and delivering advice and information directly from PR Newswire executives, the company demonstrates its commitment to driving new developments in the continually evolving PR and IR industries while positioning PR Newswire as a consultative partner.