|
Time: Thursday, February 5th at 11:00 AM PST
If you want to attract more clients, catapult your business to a dramatically higher level of credibility, and create new business opportunities... the answer is yes!
Having your name on a book can provide an immense boost to your business. A book creates new revenue streams. Your book can help you enjoy new profits from book sales, while also becoming a powerful tool for attracting new clients. Many authors report that publishing a book transforms their business and eliminates the need to pursue clients because prospects now come to them!
Why does this happen? A book has more credibility and impact than almost anything else you can do -- more than a published article, a teleclass, an e-book or a seminar. Of all small business marketing strategies, publishing a book that shows off your expertise has the greatest potential to open doors, create new opportunities and become a "platform" upon which you can grow your business.
The prestige enjoyed by authors in our society is unparalleled, which is why many successful authors become widely recognized as authorities in their fields. If you write a book, you know something. The media will want to interview you as an expert in your field because of your increased credibility. As a result, you can enjoy more visibility and success than your lesser-known competitors.
But where to start? And is it worth your time and effort?
Consider the following:
- Your book can become a major source for attracting clients. A published book can raise your visibility and credibility like no other marketing strategy. Many authors report that a book published around their area of business expertise becomes their most effective marketing tool!
- Books create new opportunities. Authors are in great demand. As a published author, you'll be asked to speak at conferences where the audience is your target clientele. It opens the door to profitable joint ventures with other experts. Your book will be an expandable concept and launching point for new products and services.
- A book establishes you as an expert. You can give copies of your book to potential clients to familiarize them with your approach, knowledge and methods. Potential clients will seek you out because they want to work with you. Best of all, you can raise your fees because of your celebrity status.
Make 2004 the year YOU become a published author
Virtually every self-employed professional, as well as many small business owners, can define their niche specialty and write and publish a successful book about it. Like many successful business people, you too can too!
Join me on February 5th when I interview Dianne Jacob, publishing consultant, and David Cole, owner of Bay Tree Publishing, as we reveal what it takes to write a book, get it into the marketplace and become a "slightly" famous author and celebrity in your field.
In this class, you'll learn how to:
- Determine the place of a book in your personal and professional goals
- Take the first steps to making your book a reality
- Find out about your publishing options
- Come up with book ideas publishers love
- Decide whether self-publishing is for you
- Find and work with an agent
- … Create a book proposal that results in a publishing contract... and a check.
Veteran editor and writer Dianne Jacob coaches professionals on how to write non-fiction books that appeal to agents and editors. She specializes in working with entrepreneurs on book proposals. Dianne has been an award-winning editor for more than 25 years. Read more about her at www.diannej.com
Dianne Jacobs will discuss:
- The pros and cons of traditional publishing
- Why you need an agent
- What an agent wants from you
- How to get an agent
- The role of the book proposal and what it involves
David Cole has spent 30 years in book publishing as a publicist, marketing consultant, industry commentator and principal of Bay Tree Publishing. He has provided consulting help to hundreds of publishers, authors and self-publishers. You can learn more about his services at www.geminicole.com
David Cole will discuss:
- What publishers are looking for in an author or a book
- The pros and cons of self-publishing
- How to determine if self-publishing is for you
- What kind of help do you need
- What resources are available
Make 2004 your best year ever by becoming a published author.
Join us to get the details on how to get counsel, direction and support for your book.
Free Bonuses
Teleconference participants will also receive the following free bonuses:
Bonus #1:
David Cole will be available to answer questions to those who are considering self-publishing. He offers a special, discounted evaluation package to help potential self-publishers navigate the terrain of publishing a book themselves, getting it into bookstores, and identifying other non-traditional sales channels. Anyone who consults with David will receive a free copy of his book, The Complete Guide to Book Marketing (a retail value of $19.95).
Bonus #2:
Dianne Jacob understands the process of making book ideas appealing and ultimately saleable to agents and publishers. Dianne offers a free Book Assessment to anyone on the call. Moreover, anyone who consults with Dianne will receive a free copy of her new 4-page report, "What Makes a Book Idea Attractive to a Publisher?"
How To Order
Time: Thursday, February 5th at 11:00 AM PST
Registration fee: $29.00 per person, including a free recording of the call, on CD, which will be mailed to you within 10 days. As soon as your registration has been approved, you will receive instructions on how to participate.
Click here to register for the teleseminar
To register for this teleseminar offline, call 415-294-4133.
Return to teleclasses page.
|
