Cabot Creamery

Cabot Creamery Cooperative is a well-known cheese brand in the United States. In addition to producing award-winning cheddar cheeses, the company has a strong commitment to social and environmental responsibility, which is core to its brand, business practices, and commitment to making quality products and being a good corporate citizen.

Summary

Get The Word Out helped Cabot implement an earned media strategy to reach consumer audiences and business influencers. This strategy featured Cabot’s cooperative business model, its farmer-producers’ green business practices, and Cabot’s decision to become a certified B Corporation. 

The process first identified several topics that could be developed into articles that aligned with Cabot’s marketplace. Get The Word Out then developed, pitched, wrote and published several ideas around in key publications.

Results

Get The Word Out helped Cabot publish articles in targeted publications, including the following media outlets:

Harvard Business Review: It Pays To Become a B Corporation: We developed an article for Harvard Business Review on how B Corp certification helps brands enjoy bottom line returns. The article was bylined by Cabot executive Dr. Richard Stammer and included examples from well-known B Corps Patagonia, Fetzer Vineyards, and Ben & Jerry’s.

Costco Connection: Be-Good Business: Distributed exclusively to over 8 million Costco members, the article demonstrated how Cabot’s B Corp certification helped them use their businesses as a force for good and as a solution for many of society’s most pressing problems. 

Whole Foods Magazine: The Modern Dairy: A profile of Barstow Longview Farm, one of Cabot Creamery’s farmer-producers in Massachusetts. This article showed how Cabot producers employ new technologies to help their bottom lines, while reducing their environmental footprint and maintaining high animal welfare standards.