Social Responsibility Case Study: HMC Architects

HMC Architects
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Buildings and development provide countless benefits to society. Yet, buildings are the nation’s biggest polluters. According to the Environmental Protection Agency, buildings accounted for 72 percent of total U.S. electricity consumption in 2006 and this number will rise to 75% by 2025. Nobody understands this better than HMC Architects (a 360-person architecture firm). Since

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7 Steps To Get “Slightly” Famous

7steps
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A few years ago, marketing was simpler. A professional service marketing strategy, for instance, could embrace public speaking, article publishing and book authorship as a marketing strategy likely to reach prospective clients. A small businesses marketing strategy could combine networking, community engagement and build a loyal customer base through word of mouth. Today, an overabundance

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Social Media: One Size Does not Fit All

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I was recently re-engaged by a past client. Our initial work concluded a few years ago and in that time he’d made strides building upon our initial thought leadership and content marketing program and establishing himself as a professional speaker. Yet, he struggled getting attention from key decision makers. Despite his large social network (40,000

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