Money Talks: Market Your Business with Speaking Engagements

September 20, 2024 By
Money Talks
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When I launched my marketing consulting practice in 1999, I started mostly from scratch. Up to that point I’d successfully landed clients via direct mail, cold calling and networking, but I was eager to embrace thought leadership marketing in place of expensive direct mail campaigns and meeting prospects via random networking at business events. I

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Market Research…As Easy As Picking Up The Phone

August 26, 2024 By
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I hear statistics all the time such as…”80% of all small businesses fail in their first year.” Does this mean that small business success is largely the victim of bad luck? On the contrary, I believe most business failures result from charging into the marketplace with untested assumptions. The answer lies in performing sufficient market

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Case Studies in B2B Content Marketing

July 24, 2024 By
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Mari Gottdiener specialized in getting credit bureaus to address and correct credit-report errors. After struggling to find clients throughout the general population, she discovered that mortgage brokers were ready-made prospects. They had an ongoing need for her services on behalf of their loan applicants. Mari decided to become a resource for the national mortgage broker

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