The Brand Umbrella

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I live in San Francisco. For years, I’ve found it amusing to see a handful of all-over-the-map restaurants selling everything from pizza, donuts, espresso and chop suey…all offered on cluttered signs as part of the same menu! Although I find it funny, even absurd, someone within these businesses must assume a strategy like this: ‘If

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Your Marketing Core

Steven Van Yoder
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If you’ve been following trends in exercise and fitness over the past few years, you’ve probably heard the phrase “core strength.” In anatomy, the core refers to the body or trunk (minus the legs and arms). Core strength supports the spine, improves body control and balance, and increases power and improves athletic performance. Core strength

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Develop Your Own Super Niche ™

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Jayme Broudy worked for years as a general management consultant who worked with a variety of business owners across many industries. Her challenge was that she struggled to find clients because she lacked a clear, focused target market to guide her marketing efforts. In 2006, Jayme wanted to reach better, more qualified prospects. After realizing

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