Stop Selling and Help Your Customers Buy

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In the good old days, businesses could plan their marketing campaigns based on a fairly consistent economy and consumers’ willingness to spend. For decades, companies could conduct initial marketing planning and research, followed by money, time and resources, and good results were often predictable. No more.

The Case for Mission Driven Business

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“The point is, ladies and gentleman, that greed — for lack of a better word — is good. Greed is right. Greed works. Greed clarifies, cuts through, and captures the essence of the evolutionary spirit. Greed, in all of its forms — greed for life, for money, for love, knowledge — has marked the upward

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Strategic Partnerships: The Potential for Profitable Relationships Abound

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Helene Solomon, a principal in the Boston-based strategic communications firm Solomon McCown & Company embraces strategic alliances to establish her firm in prime industries. Solomon organizes an educational panel discussion series titled SM& Presents and, since 2003, has organized seven panel events comprised of Solomon principals alongside guest experts, showcasing topics that align with the firm’s

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