The Internet plays an increasing role in consumer purchasing decisions. Whether you sell products or services, online findability must factor into your marketing mix. Findability addresses the question, “When potential customers seek your product or service, do they find you, or your competitor?” Twenty years ago, people turned to the Yellow Pages to find
(The following has been adapted from the Get Slightly Famous Podcast Series) Paul Gillin is a writer, speaker and online marketing consultant specializing in social media and the application of personal publishing to brand awareness and business marketing.
Andy Beal is co-author of Radically Transparent: Monitoring and Managing Reputations Online. In this interview, Beal draws from his experience as an Internet marketing consultant specializing in online reputation management, illustrating the growing importance of online reputation for all businesses, and the role of company reputation in overall marketing program. How has Web 2.0 transformed business
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