Free Resources - Articles About Getting Slightly Famous in Your Own Business Domain

Below are several articles about strategies for getting "slightly" famous. The overriding aim of these articles is to help you become the lord of a small, profitable business domain of your choosing. Within that domain, you will attract more customers and clients, including those you want most.

Many of these articles have appeared in publications including Home Office Computing, Guru.com and Dynamic Business, while others appeared in our online newsletter. All of these articles discuss principles covered at length in my new book Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort.

These marketing articles are based on six core principles outlined in my book, Get Slightly Famous:

1. Targeting the best prospects

Strategic Partnerships

Narrow Your Focus

2. Developing a unique market niche

Your Own Super Niche

Demonstrate Mastery

Intellectual Capital

3. Positioning your business as the best solution

Marketing In A Virtual World

Should You Write a Book?

Into the Limelight

Becoming a Brand

4. Maintaining your visibility

Money Talks: How to Use Public Speaking to Attract Clients

The Media Need You

5. Enhancing your credibility

Strategies For Using A Blog to Boost Your Business

How To Create and Launch A Business Blog

The Elements of Expertise

Marketing With Reprints

6. Establishing your brand and reputation

Cause-Related Marketing

Don't Be a Marketing Day Trader

The Brand Called You