Content Marketing: Earning Credibility For Professional Service Providers

Content Marketing Credibility
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Years ago, I published an article in a business magazine about self-publishing as a marketing tool. As a result I landed two clients, submitted several proposals, and made reprints for my marketing materials. In one instance, a reader who later became a client had already made a decision to hire a competitor, but reconsidered when

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October 15, 2024 By Leave a Comment
Filed Under: Blog, Features Tagged With: , , , , , ,

Get Famous by Blogging Your Book

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David Roodman is an expert in microfinance and research fellow at the Center for Global Development. David is currently writing a book on microfinance as an “open book blog” project, where he shares sample chapters of his book in progress with his growing online community. David’s blog has prompted an international discussion on poverty alleviation,

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March 30, 2025 By Leave a Comment
Filed Under: Blog, Real World Success Stories Tagged With: , , , ,

Dave Taylor on the Growing Role of Online Findability

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The Internet plays an increasing role in consumer purchasing decisions. Whether you sell products or services, online findability must factor into your marketing mix. Findability addresses the question, “When potential customers seek your product or service, do they find you, or your competitor?” Twenty years ago, people turned to the Yellow Pages to find

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December 3, 2024 By Leave a Comment
Filed Under: Blog, Tips From The Guru Tagged With: , , , ,
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