The Brand Umbrella

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I live in San Francisco. For years, I’ve found it amusing to see a handful of all-over-the-map restaurants selling everything from pizza, donuts, espresso and chop suey…all offered on cluttered signs as part of the same menu! Although I find it funny, even absurd, someone within these businesses must assume a strategy like this: ‘If

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July 9, 2024 By Leave a Comment
Filed Under: Blog, Features Tagged With: , ,

I’m On LinkedIn, Now What?

Jason-Alba
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Jason Alba is the author of I’m On LinkedIn, Now What???, a popular primer on how to get the most out of LinkedIn, the powerful online networking site with over 32 million members that can help you cultivate business connections and opportunities. Alba experienced the power of LinkedIn in his role of CEO of JibberJobber, an online job

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February 22, 2025 By Leave a Comment
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Your Marketing Core

Steven Van Yoder
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If you’ve been following trends in exercise and fitness over the past few years, you’ve probably heard the phrase “core strength.” In anatomy, the core refers to the body or trunk (minus the legs and arms). Core strength supports the spine, improves body control and balance, and increases power and improves athletic performance. Core strength

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February 8, 2025 By Leave a Comment
Filed Under: Blog, Features Tagged With: , , ,
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