by Steven Yoder | Real World Success Stories
Heather Carlucci Rodriguez was the founder/owner of New York-based Lassi, a take-out restaurant featuring Northern Indian home cooking. As a former renowned pastry chef, Rodriguez is an unlikely Indian restaurant owner. But her love of Indian cooking, along with her...
by Steven Yoder | Real World Success Stories
Richard Steckel, author of Making Money While Making a Difference, believes that strategic philanthropy strengthens a company’s brand image by connecting with consumers’ personal value systems. Steckel calls this “the halo effect.” “Consumers have a wealth of new...