Content Marketing: Earning Credibility For Professional Service Providers

Content Marketing Credibility
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Years ago, I published an article in a business magazine about self-publishing as a marketing tool. As a result I landed two clients, submitted several proposals, and made reprints for my marketing materials. In one instance, a reader who later became a client had already made a decision to hire a competitor, but reconsidered when

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October 15, 2024 By Leave a Comment
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Develop Your Own Super Niche ™

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Jayme Broudy worked for years as a general management consultant who worked with a variety of business owners across many industries. Her challenge was that she struggled to find clients because she lacked a clear, focused target market to guide her marketing efforts. In 2006, Jayme wanted to reach better, more qualified prospects. After realizing

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November 17, 2024 By Leave a Comment
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Strategic Partnerships: The Potential for Profitable Relationships Abound

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Helene Solomon, a principal in the Boston-based strategic communications firm Solomon McCown & Company embraces strategic alliances to establish her firm in prime industries. Solomon organizes an educational panel discussion series titled SM& Presents and, since 2003, has organized seven panel events comprised of Solomon principals alongside guest experts, showcasing topics that align with the firm’s

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October 27, 2024 By Leave a Comment
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