Content Marketing: Earning Credibility For Professional Service Providers

Content Marketing Credibility
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Years ago, I published an article in a business magazine about self-publishing as a marketing tool. As a result I landed two clients, submitted several proposals, and made reprints for my marketing materials. In one instance, a reader who later became a client had already made a decision to hire a competitor, but reconsidered when

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October 15, 2024 By Leave a Comment
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Get Rich Slowly By Blogging

Ted1
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Blogs have passed their fad stage and are now accepted as serious business tools, but far too many people have entirely the wrong idea about making money blogging. Making money because you blog is a much more common than making money from blogging much more common than making money from blogging. Yes, a handful

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August 8, 2024 By Leave a Comment
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Credibility Marketing

Alfeo, Bolgheri Superiore, Bolgheri 2006
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I recently received an inquiry on my website from a prospective client. It was a local human resources consulting firm that wanted to learn how my Personal Fame Program could help them expand their corporate team performance services within the Silicon Valley business community. Although it was not unusual to a receive prospect inquiry online (most of

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April 10, 2025 By Leave a Comment
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