Money Talks: Market Your Business with Speaking Engagements

Money Talks
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When I launched my marketing consulting practice in 1999, I started mostly from scratch. Up to that point I’d successfully landed clients via direct mail, cold calling and networking, but I was eager to embrace thought leadership marketing in place of expensive direct mail campaigns and meeting prospects via random networking at business events. I

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September 20, 2024 By Leave a Comment
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Why Professional Services Providers Should Publish A Book

write a book
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One morning, you open your inbox and find several e-mails that will boost your business. There’s an invitation to speak at a national conference. A leading blogger asks for an interview, exposing your business to thousands of prospects. A trade publication editor lets you know that you’ve been featured in this month’s edition, which resulted

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February 21, 2025 By Leave a Comment
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Social Responsibility Case Study: HMC Architects

HMC Architects
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Buildings and development provide countless benefits to society. Yet, buildings are the nation’s biggest polluters. According to the Environmental Protection Agency, buildings accounted for 72 percent of total U.S. electricity consumption in 2006 and this number will rise to 75% by 2025. Nobody understands this better than HMC Architects (a 360-person architecture firm). Since

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January 15, 2025 By Leave a Comment
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