Case Studies in B2B Content Marketing

Man Walking up Ladder to Clouds
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Mari Gottdiener specialized in getting credit bureaus to address and correct credit-report errors. After struggling to find clients throughout the general population, she discovered that mortgage brokers were ready-made prospects. They had an ongoing need for her services on behalf of their loan applicants. Mari decided to become a resource for the national mortgage broker

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Dave’s Killer Bread and The Power of Personal Narrative

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Dave Dahl is on top of the world. Eight years ago, he developed Dave’s Killer Bread, an all-natural organic bread line that quickly became an overnight sensation, injecting new life into his family’s five decade old NatureBake bakery and turning Dave into a baking celebrity. But his story has a twist. Consumers are not only

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