Market Research…As Easy As Picking Up The Phone

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I hear statistics all the time such as…”80% of all small businesses fail in their first year.” Does this mean that small business success is largely the victim of bad luck? On the contrary, I believe most business failures result from charging into the marketplace with untested assumptions. The answer lies in performing sufficient market

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August 26, 2024 By Leave a Comment
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The Brand Umbrella

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I live in San Francisco. For years, I’ve found it amusing to see a handful of all-over-the-map restaurants selling everything from pizza, donuts, espresso and chop suey…all offered on cluttered signs as part of the same menu! Although I find it funny, even absurd, someone within these businesses must assume a strategy like this: ‘If

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July 9, 2024 By Leave a Comment
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Develop Your Own Super Niche ™

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Jayme Broudy worked for years as a general management consultant who worked with a variety of business owners across many industries. Her challenge was that she struggled to find clients because she lacked a clear, focused target market to guide her marketing efforts. In 2006, Jayme wanted to reach better, more qualified prospects. After realizing

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November 17, 2024 By Leave a Comment
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