The Brand Umbrella

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I live in San Francisco. For years, I’ve found it amusing to see a handful of all-over-the-map restaurants selling everything from pizza, donuts, espresso and chop suey…all offered on cluttered signs as part of the same menu! Although I find it funny, even absurd, someone within these businesses must assume a strategy like this: ‘If

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July 9, 2024 By Leave a Comment
Filed Under: Blog, Features Tagged With: , ,

Paul Gillin Discusses the Opportunity of Social Media

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(The following has been adapted from the Get Slightly Famous Podcast Series) Paul Gillin is a writer, speaker and online marketing consultant specializing in social media and the application of personal publishing to brand awareness and business marketing.
July 6, 2024 By Leave a Comment
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Strategic Partnerships: The Potential for Profitable Relationships Abound

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Helene Solomon, a principal in the Boston-based strategic communications firm Solomon McCown & Company embraces strategic alliances to establish her firm in prime industries. Solomon organizes an educational panel discussion series titled SM& Presents and, since 2003, has organized seven panel events comprised of Solomon principals alongside guest experts, showcasing topics that align with the firm’s

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October 27, 2024 By Leave a Comment
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