CEO Branding Program: Become a Recognized, Credible Force in Your Industry

As competition increases domestically and internationally, and companies battle to win new customers while trying to foster loyalty within their current customer base, business leaders are discovering and committing to a critical asset: their brand.

Integral to any company’s brand is the reputation of its CEO and top management. Recent studies show that a CEO's reputation is responsible for approximately 50% of a company's reputation.

Thomas M. Nies: Founder and CEO, Cincom Systems, Inc. Cincom is one of the world's most experienced software companies, serving clients including BMW, Citibank, Boeing, Northwestern Mutual, Federal Express, Ericsson, Siemens, Rockwell Automation, and Trane. Thomas M. Nies founded Cincom in 1968 with just $600 and a card table. Yet, after leading Cincom for more than four decades, Tom remained virtually unknown in the software industry and business world. Get The Word Out Communications created a CEO branding program that focused on the entrepreneurial spirit of Cincom's CEO. Our strategy incorporated personal branding to define Tom's CEO stature and accomplishments within the business world at large. "It was an fruitful experience working with Get The Word Out Communications to design and implement our CEO Branding program on behalf of Tom Nies. They contributed immeasurably in crafting a message, developing key themes, and presenting Tom as Cincom's most valuable asset." ...click here to read more about our results

The Slightly Famous CEO

Credible CEOs are a company’s most persuasive means of distinguishing itself from its rivals. Our CEO Branding Program helps companies promote the industry leadership and insights of their top management.

Our program helps clients gain visibility and credibility for their CEO and senior leadership. We develop a CEOs brand to become a driving force behind a company’s mission and a storyboard to communicate with its industry, prospects, clients and customers.

Our CEO branding programs can include the following:

Media strategies. We gain exposure for CEOs in media that reach and affect their industries and target markets. We turn CEOs into credible spokespeople, providing quotes, insights and commentary to editors, journalists, analysts and others who influence their industries.

Speaking. We help CEOs get on the podium and reach audiences through pubic speaking. We have a solid track record of helping clients secure keynotes, panels and solo presenter slots at numerous tradeshows and executive conferences.

Cause marketing. Embracing a cause makes good business sense. Nothing builds brand loyalty among today's increasingly hard-to-please consumers like a company's proven commitment to a worthy cause. We help CEOs embrace causes they believe and position their company as a business that stands for something beyond profits.

Thought leadership. Slightly Famous CEOs shape their industries with their ideas and insights. We make CEO thought leadership a central component of all CEO branding programs. We position our clients as thought leaders within their industries, target markets and communities.

Publishing articles, reports and books. We help CEOs reach their target audience through the written word. We write and publish articles in print and online media. We help clients develop white papers and special reports. We help CEOs add book publishing to their branding initiatives.

Our CEO Branding Program can help you articulate your company’s leadership, ideas, and underlying values while helping your CEO become a recognized, credible force in your industry.

Patrick McLaurin: Director of Diversity and Multinational People Strategy, Booz Allen Hamilton As Director of Diversity and Multinational People Strategy at Booz Allen Hamilton, one of the world’s largest management consulting firms, Dr. Patrick McLaurin dedicated himself to promoting corporate diversity. In the process, he was able to showcase Booz Allen Hamilton’s diversity efforts, particularly a Board Diversity Initiative that he led. McLaurin began by approaching MWorld, the flagship publication of the American Management Association (AMA). The editor was impressed with McLaurin’s unique insights on global diversity. She asked that he participate in a roundtable discussion for an article entitled Leading Diversity in Times of Change, which included other Booz Allen executives, and set the stage for other AMA articles and a white paper distributed globally to their members. ...click here to read more about Patrick McLaurin

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