“The point is, ladies and gentleman, that greed — for lack of a better word — is good. Greed is right. Greed works. Greed clarifies, cuts through, and captures the essence of the evolutionary spirit. Greed, in all of its forms — greed for life, for money, for love, knowledge — has marked the upward surge of mankind. And greed — you mark my words — will not only save Teldar Paper, but that other malfunctioning corporation called the USA.” Michael Douglas as Gordon Gekko, Wall Street (1987)
Andy Beal is co-author of Radically Transparent: Monitoring and Managing Reputations Online. In this interview, Beal draws from his experience as an Internet marketing consultant specializing in online reputation management, illustrating the growing importance of online reputation for all businesses, and the role of company reputation in overall marketing program. How has Web 2.0 transformed business as it’s traditionally been practiced?
Ron Gonen, Co-Founder and CEO of RecycleBank, has a solution for reducing waste in U.S. landfills: pay people to recycle. Through its incentive-based recycling programs, RecycleBank seeks to revitalize municipal recycling by incentivizing consumers through consumer rewards programs. Households earn points based on the amount they recycle that can be redeemed at local businesses. RecycleBank combines consumer self-interest with a sound business model to address a major societal challenge, while encouraging consumers to embrace, and feel good about, environmental sustainability. Tell us about how RecycleBank started and how it works