Become a Recognized, Credible Force in Your Industry
CEOs, company founders and principals and top management are a company’s or organization’s most persuasive brand champions. Credible executives help a company distinguish itself from rivals. The people in charge set the tone, define the style and become the company’s public face. Recent studies show that a CEO’s reputation is responsible for approximately 50% of a company’s reputation.
Thomas M. Nies: Founder and CEO, Cincom Systems, Inc.
Cincom is one of the world’s most experienced software companies, serving clients including BMW, Citibank, Boeing, Northwestern Mutual, Federal Express, Ericsson, Siemens, Rockwell Automation, and Trane.
Thomas M. Nies founded Cincom in 1968 with just $600 and a card table. Yet, after leading Cincom for more than four decades, Tom remained virtually unknown in the software industry and business world.
Get The Word Out Communications created a CEO branding program that focused on the entrepreneurial spirit of Cincom’s CEO. Our strategy incorporated personal branding to define Tom’s CEO stature and accomplishments within the business world at large.
“It was an fruitful experience working with Get The Word Out Communications to design and implement our CEO Branding program on behalf of Tom Nies. They contributed immeasurably in crafting a message, developing key themes, and presenting Tom as Cincom’s most valuable asset.”
The Slightly Famous Executive
Executive Branding Programs help companies promote the industry leadership and insights of their top management. We’ve helped a range of clients – from Fortune 1000 companies, international NGOs and national professional associations – define, articulate and promote the thought leadership of their key people.
Get The Word Out helps clients develop executive positioning strategies that advance an organization’s overall strategic objectives. We help clients develop multi-channel executive branding programs that achieve visibility and credibility for senior leadership and communicate with industry influencers, customer prospects, existing clients and online and traditional media.
Our Executive Branding Program can include the following:
Media Outreach. We leverage our years of media relations experience for turning executive into credible media spokespeople, providing quotes, insights and commentary to those editors, journalists, analysts and bloggers that influence their industries and target markets.
Our clients have appeared in dozens of bylined articles, media interviews and stories in top business media, including the Wall Street Journal, The Financial Times and the American Management Association.
Public Speaking. We have a record of helping executive clients gain public speaking appearances that align with their marketing objectives. We’ve helped clients secure keynotes, panels and solo presenter slots at numerous tradeshows and executive conferences, including including The White House and Red Herring.
Cause Marketing. Nothing builds brand loyalty among today’s increasingly hard-to-please consumers like a company’s proven commitment to a worthy cause. We help a growing number of mission-driven companies embrace a social and environmental causes that align with their core brands, promoting executives and the companies they lead as businesses that embrace eco/social responsibility and stand for something beyond profits.
Publishing. We help executives reach target audiences with thought leadership content, including books, published articles, blogs and white papers. Our team of experienced content journalists help clients write and publish in both print and online media and help company executives add book publishing to their branding initiative.
Patrick McLaurin: Director of Diversity and Multinational People Strategy, Booz Allen Hamilton
As Director of Diversity and Multinational People Strategy at Booz Allen Hamilton, one of the world’s largest management consulting firms, Dr. Patrick McLaurin dedicated himself to promoting corporate diversity. In the process, he was able to showcase Booz Allen Hamilton’s diversity efforts, particularly a Board Diversity Initiative that he led.
McLaurin began by approaching MWorld, the flagship publication of the American Management Association (AMA). The editor was impressed with McLaurin’s unique insights on global diversity. She asked that he participate in a roundtable discussion for an article entitled Leading Diversity in Times of Change, which included other Booz Allen executives, and set the stage for other AMA articles and a white paper distributed globally to their members.
How Do I Get Started?
We offer an initial free consultation to evaluate your marketing needs.