The Ideas Behind Get Slightly Famous
Get Slightly Famous is the exact opposite of mass marketing. It’s not about being all things to all people, but about being a mini-celebrity to the right people. It’s about targeting your market and developing a reputation as a great resource – trustworthy, knowledgeable, and accessible.
Develop a Unique Market Niche.
Working in a global economy means that the number of businesses competing for the same customers has grown proportionately. Get Slightly Famous shows how to succeed against increased competition and avoid blending into a sea of look-alikes by targeting your best prospects and cultivating a compelling brand and reputation.
Today, consumers dismiss self-promotional marketing because it lacks both objectivity and credibility. Get Slightly Famous helps you embrace thought leadership marketing by offering the information your prospects are seeking by providing useful, honest information at each stage of the buying cycle that helps them make informed buying decisions.
Branding starts at the top. Whether CEO, company executive, or solo professional, a company’s leaders are its most persuasive brand champions.Get Slightly Famous provides strategies to help the people in charge of your company set the tone, define the style, and become your company’s public face.
Media Strategies that Work.
The media reach and influence everyone who has a direct impact on your business. Get Slightly Famous shows you how to pursue media strategies to help establish your reputation and build your brand, reaching and attracting far more prospects than you ever could in person.
Mastering a Web 2.0 World.
The Internet and Web 2.0 bring both opportunities and challenges. We show you how businesses of all sizes and across all industries can cultivate a credible online presence, make your web site a vital source of new business, and engage in a two-way conversation with your best customers, clients, and stakeholders.
Cause Marketing and Social Responsibility.
Nothing builds brand loyalty among today’s increasingly hard-to-please consumers like a company’s proven commitment to a social cause. We provide tips, strategies, and case studies that showcase best practices around the growing field of strategic business philanthropy.
7 Steps to Get Slightly Famous
In a crowded marketplace you can stand out by being just slightly famous. Your efforts will take many different forms, with seven basic principles as the framework:
1. Targeting the best prospects
2. Developing a unique market niche
3. Positioning your business as the best solution
4. Maintaining your visibility
5. Enhancing your credibility
6. Becoming a thought leader
7. Establishing your brand and reputation
Working on these principles is your recipe for bidding farewell to the anonymity trap, creating a slightly famous you, and building a successful business.